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Webinars

How to demonstrate the return on safety to C-level executives

Watch this on-demand webinar to learn how to connect health and safety investment to business goals and explain its value more clearly to senior leadership.  

What this webinar covers 

The How to Demonstrate the Return on Safety to C-Level Executives webinar looks at a common challenge for safety leaders: showing senior executives how health and safety work supports broader business performance.

This recorded webinar focuses on how to connect safety initiatives to business goals, measure the impact of investment and build stronger support for health and safety at the leadership level.

In this webinar, you’ll explore these topics:

  • Business alignment: How to explain the relationship between health and safety and wider business goals more clearly.
  • Value measurement: Ways to measure the impact of health and safety investment in practical business terms.
  • Leadership support: How to build stronger interest and support from senior leaders.
  • Communication approach: How to frame safety conversations so they land more effectively with executives.

Watch Webinar

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As safety leaders, we understand the value that strong environmental, health and safety (EHS) practices can have on organizational success.

Still, explaining the direct connection between safety initiatives and broader business goals to C-level executives can be difficult.

Watch health and safety experts Robyn Asher and Lorena Espin as they share these insights in this webinar:

  • Connect safety to business goals: Explain the relationship between health and safety and your wider business more effectively.
  • Measure investment impact: Show the value of health and safety investment in ways leadership can understand.
  • Build executive support: Help senior leaders see why investment in health and safety matters.

What you’ll learn from this webinar 

How to connect safety to business goals

This webinar explains how to frame health and safety in business terms, so executives can better understand how it supports organizational performance.

How to show the value of safety investment

You’ll get practical ways to think about measurement and return, helping you explain why health and safety investment deserves attention at the leadership level.

How to make the case to senior leaders

The session looks at how to make your message more relevant to C-level decision-makers, so safety conversations feel tied to business priorities, not separate from them.

How to build stronger leadership buy-in

You’ll also learn how to encourage stronger support for health and safety by showing where safety efforts can support performance, continuity and confidence across the business.

Meet the speakers for this expert-led webinar 

This webinar brings together technical health and safety expertise and practical client-facing experience, with both perspectives focused on helping organizations improve the way they manage contractor and safety performance. 

Robyn Asher

Vice President,
Operational Governance, SafeContractor

With over 30 years of expertise in health and safety and the designation of Canadian Registered Safety Professional (CRSP), Robyn Asher serves as SafeContractor Vice President, Operational Governance in North America. Robyn manages the technical integrity of standards and works with stakeholders to strengthen product, industry and territory standards for contractor management and supply chain solutions. 

Lorena Espin

When Lorena Espin was with Veriforce Canada, she helped create safer workplaces by working with safety, procurement, supply chain and operations leaders across North America to implement practical contractor management strategies. She partnered with major clients across property management, real estate, manufacturing, infrastructure, mining and other sectors, helping improve efficiency, reduce admin costs and support stronger contractor performance across safety, ESG, training, insurance and professional standing.  

Make a stronger case for safety investment to the C-suite 

Discover how to connect health and safety to business goals, explain the return on investment more clearly and build stronger support from senior leadership. 

Watch webinar now
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